What is search engine optimization aka SEO From an Search Engine Optimisation SEO companies perspective; there are two elements, the in-site and off-site SEO
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However, before an SEO company can begin, there are usually a few performance checks done, to make sure your website is ready for search engine optimization SEO. These can include ~
Is there enough page copy on the most important pages?
Does the website rely to heavily on graphics or photos?
Is the source code messy?
Are the URL's short and keyword rich, are they data-base driven or are they incredibly long?There are lots of other items we also investigate to assess if your website is ready for SEO, prior to 'shaking hands'. In most cases, the website owner can fix any problems themselves, once we make them aware of any shortcomings. Now your website is ready for the in-site SEO.
The in-site search engine optimization SEO is essentially a process where the web page or blog post is edited so it contains keywords that are mostly likely to assist the page to appear in the search result you are targeting. Both visible and invisible elements of the page are edited to introduce keywords or phrases into page copy, text links, title and Meta tags and other elements of the page so it will appear in any related searches.
The major search engines frown upon obvious keyword stuffing, however If you use them in moderation in a natural way, the page will usually perform better. Now your website is ready for the off-site SEO.
The off-site SEO is devoted to building your websites authority so it matches your competitors who appear in the top 5 for searches relating to your page content. Usually, around 80% of the time required to achieve a top ranking, is devoted to the off-site SEO.
Most common techniques.
The most common techniques include submission to directory sites, posts on forums or blog's, article writing/submission to article directories, link exchanges, social bookmarking, and building links from on-theme websites.Most of these techniques are considered Spam by the search engines, therefore some link building techniques are a lot more effective than others. This is one reason why the end result can vary greatly from one SEO company to another.
Most clients are normally focused on increasing the amount of visitors, which equates to more inquiries from their website or blog. If the website is running ads for affiliates, an increase in visitors generally creates more commission income. If the client is marketing a product or service, SEO delivers increased sales as soon as they appear in the top 5 or higher for a related search.
Over the next few pages of our search engine optimization tips we discuss common problems and offer some solutions, and hopefully shed light on what are considered the most important elements of a typical search engine optimization campaign, including selecting relevant keywords.
We do not advocate or provide spam techniques about how to improve your rankings in our search engine optimization SEO Tips pages.
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