Content Marketing Strategy 5 Essential Tips for Successful

Create a Content Marketing Strategy to Grow Your Business. Set Your Mission and Your Goals. Establish Know Your KPIs Audience. Assess Your Current Position.

Content Marketing Strategy

Content marketing strategy is very important if you think content is based on a collection of blogs, tweets and web pages that work well with business goals, you're right. But only partially. While social reach, branding, and quality content are important factors in content management, there is more to the great scheme of things.

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If you are involved in any aspect of digital marketing or you want to become one, you need to develop a successful understanding of what is involved in developing a successful content marketing strategy. Here, we outline some key areas that require a solid understanding of any content manager or strategy to run a successful digital marketing campaign.

1. Understand the content marketing (sales) fireplace

The sales funnel is basically a broad-based term that describes the buyer's decision-making journey, with three main stages: awareness, review and purchase. Everyone involved in sales and marketing needs to pay close attention to this process so that buyers can benefit from moving to the funnel.

To some extent, content marketing strategy is considered outreach, which means it's something that sits at the "top" of the sales funnel. To an outsider, this aspect of digital marketing seems far from the real money (sales) of funnel.

This article by SingleDan suggests that, along with content marketing strategy, sales is the fourth stage of the funnel that comes after conversions, "happiness," which basically translates to building brand loyalty. Therefore, content strategists should always think about the four main stages of FLAL:

• Reach: Attract new customers
• Conversion: Convince customers to purchase
• Closing: Selling

Retention: Building brand loyalty and returning customers

The top of the funnel is the place where brand awareness and lead generation take place. This is where you have the opportunity to network as extensively as possible on a customer base and engage with them not only to build your audience but also to understand your entire strategy. But a great content strategy or manager will understand how to engage customers in every part of the funnel and ideally keep them cycling through the funnel.

2. View your content as data

Content marketing strategy is not about the number of blogs being written each month, how much time to spend on Facebook Live, or whether the company should write a white paper. It's all about the quality, but it's not all about the strategy - they're the components, but they're not really the ones that will guide your strategic vision.

A great content marketing strategy can engage an audience at every turn, and to do that, a good strategy developer needs to know how their content is working. Once you know how to spin your content so that it's effective in one step, you can use that information as you move on to the next step in the funnel.

Your strategy will be guided by analytics. The strategist's job is to monitor, track, monitor, and report numbers to better and adjust the conversion direction permanently. You need to know where your customers are coming from, and where they are going. In other words, you need to evaluate continuous traffic patterns.

Constantly checking what you're doing to get a solid idea of ​​your audience's preferences, interests, and purchasing behavior. You need to know how well the material is performing to get to the next stage of the process.

The basic questions you want to ask frequently include:

• What can be made better and better?
• Which tools, apps, and platforms are performing best and least well?
• What is the best use of time and resources for conversion?
• How do all the pieces fit together?

3. Make a plan

Creating a calendar is essential for a successful strategy. Like the editorial calendar of a traditional publication, a content calendar helps guide your strategy within a set period of time. Of course, you'll want to include special dates here, such as important holidays and events related to your industry. You may also want to leave out some "blank" spaces, for example, headlines with unexpected but relevant events or trends that you need to create last minute content.

You can use this calendar not only to plan what you are posting, but also where. These days it is also important to have a multimedia strategy and include outreach such as guest posting and PR. Consider how different distribution channels will fit into your sales strategy along with the timeline for the coming months.

4. Reproduction

As you consider distribution, you want to keep in mind the different goals that different types of content have and what impact this can have on your marketing and how you can save time and resources. Can use different combinations of content. For example, you want to establish authority through guest blogging, blogging with email series, and using social media to build tribes and groups.

Different parts can be easily reproduced in different channels and for different purposes. So, as you prepare all your content (think of multimedia), consider ways in which it can be easily modified in the future.

Here are some ideas, just to name a few:

• Create a webinar on a series of email courses to sell
• Create PDF guides from old blogs
• Create a blog so you can easily use it later to create a case study or white paper
• Create an infographic outside of the slideshow (or vice versa)

You can also create each piece of content with the intention of using a mixed use strategy. Tweet buttons is best example of this. Anything that gives you and your audience an easy way to expand the distribution of a given post is gold.

5. Set a specific direction for your content

We say you're a content strategist or manager, and you have a solid framework of ready-made content and authors. You have developed a strategy, you know mortal, you have a calendar. You have established with common sense, what you want to say.

Many businesses already have a lot of content and a team of authors who can create it. These are essential, as is a set of tools for analytic. But it is important for strategists to understand which part of the marketing framework falls into different types of content.

The list below is not a solid example. It will definitely vary with context. But it's a good idea to break down the content types into different stages of the funnel so that everyone on the team can understand each other's purpose.

• Access: Facebook ads, landing page, descriptive videos, infographics
• Conversions: social media, informative blog posts, case studies, quizzes
• Closing: Email series, reviews, questionnaires
• Retention: Special offers, white papers, emails, contests, surveys

It is important that you have this content ready and ready to go ahead of the timeline. In addition, you will need to know how content performs better in different contexts, with different audiences and across platforms. The trends for 2018 that you can bank on most of the time are video (especially deadly content), infographics, and AI-based applications like voice search.

Always have a fresh mindset

One of the key features of a great content marketing strategy is its ability to permanently solve problems and learn new things. Content marketing is not rocket science, but it requires some patience, creativity and analytical approach. Although an effective strategy requires analytical thinking, it is not cut and dried in any way, it has a lot of creativity and at least experience.

You need a clear vision of your goals, and you need to plan to start at least one small business. It also gives you a good idea of ​​the most efficient and up-to-date tools in the context of the business and industry you are working with.

So, as you move through the above, you will always want to think about new solutions and tools that you can use to permanently improve your strategy to meet new goals over time.