Google Penguin Algorithm Update.Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links
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| Google Penguin Algorithm Update |
You’ve done any reading on SEO lately, you’re sure to have come across a lot of articles, forum posts pertaining the Google Penguin algorithm update. This first of many Penguin updates came just 5 days after the last Panda update at that time (version 3.5) on April 19th, 2012.
After the few weeks of first Penguin attack, it became clear to us that Google were placing more focus on the off-page optimization of sites. Those sites that were penalized all stood out like a sore thumb above the others and had a number of things in common. There was much confusion all around the web with many people experiencing different results at different times, it was hard for most to pin-point problem. But we had a number of sites on our radars, both personal and client sites of google penguin algorithm update.
This allowed us to see a clear pattern as to what this particular algorithm change was targeting.This led us to consider two approaches to automatization. So if you’re still suffering from the effects of the Penguin updates which are now firmly in place, sit back and take note. What all penalized sites had in common, as well as what we did to recover rankings on over 96% of those hit within a month.The last known Penguin release was version 3 which came out on October 5th, 2012.Google is pre-announcing the launch of an Algorithm update. Despite being heavily linked with the recent EMD algorithm, hit on September 27th, 2012, Penguin nor Panda update is directly linked to the EMD algorithm.
Which Sites are on Google Penguin Algorithm Update Radar?
We’ve mentioned before, this particular algorithm leaned more toward the off-page optimization of your website, but shady on-page techniques were not far off the mark.
Off-page SEO factors triggering the Penguin:
As the “Penguin” updates started rolling out in 2012, Panda algorithm was still locked in place as blog networks continued taking hits one by one. Apart from this off-page backlink strategy used by many being hit, some blog networks still remain untouched an still works like a charm. This is, however, referred to as blackhat link building and according to Google, has no long term future in the SERPs. The de-indexing of sites found on blog networks is heavily linked to the Google Penguin algorithm Update, it’s in reality Panda still playing its part.
The other off-page factor that seemed to have taken a major knock since the release of the first Penguin attacks, was low PR. Many people still consider these tools very powerful, they have had in recent times don’t quite compare to the one they had a year ago. Focusing on high PR backlinks, especially relevant homepage links, should be your main aim if you’re looking for long-term rankings.
Anchor text diversity also comes into play here, so no more submitting thousands of links using only 1 or 2 anchor texts. For your off-page SEO to have any effect whatsoever since the release of this algorithm, you need to vary your anchor texts a lot more.
Complete Guide to the Google Penguin Algorithm Update
The Penguin was originally designed to target link spam, but on-page optimization was certainly not going to be left out.
On-page SEO factors that play a major role today:
Blog syndication is not as popular as it used to be, since this triggered many “duplicate content” penalties thanks to the Penguin of doom. Yes, you’ve guessed it, one of the first targets of this vicious Google animal was indeed those submitting duplicate content all over the web.Even though article syndication has never been seen as a problem by SEO specialists in the past, many are starting to realize.
it’s all about original content now, but it doesn’t stop there google have also introduced their plan to penalize sites with too much keyword stuffing. Sites got hit by the Penguin algorithm, we’ve noticed that slightly changing the content and editing meta tags to have less keyword density (around 1%).
With that being said, it’s worth investing some money into having properly optimized articles written for you by a professional SEO article writing service.
If we were to count all blog posts, that number would surely be higher, on any given day, people conduct more than 2.2 million searches. With every new algorithm a new strategy needs to be created, and the one for both Panda and Penguin is rather simple and efficient. For the more information on how to easily recover your rankings, consider trying out one of our trusted SEO services.
Should you have any questions, comments or suggestions regarding Google Penguin Algorithm Update, feel free to leave a comment below.
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