Pay Per Click Campaigns : Seven Tips for Improving in 2020

Pay Per Click Campaigns advertising can be an effective way to drive traffic to your website, small businesses often make mistakes that hurt their campaigns.

Pay Per Click Campaigns

Pay Per Click Campaigns (PPC) advertising can be an effective way to drive traffic to your website, but even small businesses often make mistakes that hurt their campaigns.

Read more : Learn How to Make Money Online in Pakistan free at home

Here's how PPC works: Through programs like Google AdWords and Facebook Advertising, marketers set an amount they are willing to pay for every visitor who clicks on their sites. ۔ They also indicate whether they want their ads to appear in search engine results or content blocks on websites, or both. This is an auction style system through which the advertiser who bids the most for a keyword gets the most exposure.

While PPC advertising may seem easy, newcomers have created a number of campaigns that produce action with a few clicks because they target the wrong keywords or have no strong message. So, to avoid these seven mistakes, consider the tips that most new advertisers make:

1. Avoid "broad match" keywords.

One of the biggest mistakes is to ignore the difference between choosing specific keyword match types and defining all keywords as "broad matches", which means that your ad is the one you choose. The ad program will appear not only for keyword phrases, but also for any similar phrases or related variations. While wide match venues can help increase your exposure, they can also attract irrelevant traffic, which can cost you money.

For example, a PPC ad with a broad match term "show ideas" for "Baby Shower Gift Ideas" may be displayed for search queries. Although the search query includes a broad match term, it does not match.

To avoid wasting money on irrelevant clicks, pay attention to phrases or exact match words.

2. Separate search and content ad spaces.

Search network placement is determined by PPC ads that appear in search query results, while content network space means websites that place PPC ads in blocks on their pages. As shown. Most PPC marketers choose both search and content networks when setting up their first campaign, and they typically target every click. Use the same keywords, advertising content and payment amount.

But specific queries and websites that trigger placements in your content network can be significantly different than what results on the search network. Therefore, running the same ads on both networks may cost you money in terms of irrelevant appointments. Although customization requires a lot of time and effort, it is far more efficient to tailor your keywords, ad copy, and keyword bids to each network.

3. Use negative. Also use negative keywords.

PPC marketers often fail to use negative keywords, which allow you to tell where your ad should not appear. For example, in our "Show Ideas" and "Baby Shower Gift Ideas" example, "Baby," "Shower" and "Gift" can be designated as negative keywords so that such irrelevant advertisements Could help eliminate

4. Target advertising campaigns effectively.

Many advertisers are not as accurate in targeting their campaigns. To increase performance, take advantage of features in PPC accounts that allow you to tell who sees the ads.
Here are some areas to consider in order to target your campaigns:

• Many countries. If you plan to advertise in multiple countries, create an ad group for each. Otherwise, limit your ad to US locations.

• Micro geographic Attention If you create an ad for local business keywords - such as "Mexican restaurant in Chicago", use the microgeographic targeting features in your advertiser's account to select specific zip codes. In which your ad will appear based on your business

• Time of day. If your ads generate the most conversions during a particular time of day, set them to run only during those times.

5. Match the landing pages to the ads.

Sending your PPC ad to an unrelated landing page not only disrupts the sales process, but can also result in lower ad quality scores. This means you'll Pay Per Click Campaigns and receive less exposure than the high-scoring ad.
Reduce the number of keywords, keywords, to avoid the pairing of less relevant ads and landing pages. This will help make your landing pages as relevant as possible.

6. Test ad copy.

Writing effective advertising copy can be difficult. Unless you check out the different versions of the ads to see who performs better, you're not maximizing your campaign ROI.

Most PPC platforms allow you to set up distribution tests that rotate different ads for each of your keywords. To test effectively, adjust your layout so that instead of serving ads, they will be presented randomly according to the platform's ad display formula, resulting in more clicks.

7. Track your return on investment.

In order to effectively manage Pay Per Click Campaigns PPC campaigns and improve your ROI, you need to know exactly which clicks result in sales. To generate this data for free, link your PPC account to Google Analytic to find out which ads on your page are affected by ads and what results in sales. Without this information, you will not be able to adjust your keyword bids or eliminate low-impact ads and keywords.