What does it take to Video SEO High Ranking in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely in 2020
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| Video SEO High Ranking |
Read more : 4 Useful Tips to Improve Your Video SEO Ranking in 2020
1. Keyword research
All SEO success stories start with keyword research. If you don't want to pay for a keyword research tool, you can always use Google's free "Keyword Planner" tool.Instructions for logging in to Google's free keyword tool can be found at: https://support.google.com/google-ads/answer/6325025?hl=en
You are looking for keywords that users are actually using in their search. Without proper keyword research, you are unlikely to rank anything.
2. Create a landing page for each video
If you want to optimize a particular keyword, the keywords need to be permanently on your dedicated landing page. Never try to optimize multiple pages for a single word. This is called "keyword cannabisization" and is an SEO-killer. Each page must have a unique function. Its job is to provide a home for your strategically important keyword. Choose your keywords well!3. Add generated data
This is the information that is passed on video sharing on social networks like Facebook or Twitter. Without any statistical data, Google will try to create its own structured data by "scraping" the content of the page, or it may omit the metadata altogether.The point is: no one is going to click on a search result that has no image or description.
- The configured data will include the following features of your video.
- Name
- Description
- Thumbnail URL
- Upload date
- Duration
- Embed URL
4. Add a link to the website
Remember to include a link to your website in the video description. Not only does this improve the user experience by allowing users to click through to your site, but it also adds additional SEO value.5. Video copy
This is an opportunity to increase the value of SEO while also improving accessibility. Copy should be written to include words that help describe the title of the video. These words are not only read by your users, but are also sorted by Google, so count them. Remember to write naturally, and don't create "keyword stuff" in an attempt to increase the ranking of a particular keyword.6. Thumbnail
Video platforms like YouTube will automatically generate thumbnails for the video. This is not good enough. By creating a thumbnail image you can increase the CTR by up to 30 by which motivates users to click.Important Tip: Ask yourself if you've clicked your thumbnail on a page with 30 other competing video thumbnails. If the answer is "No", select a more thumbnail image.
7. Improve the landing page
Just as you improve any other page, a video landing page should have all the technical SEO improvements, including: meta titles, meta displays, image alt attributes, h tags, and body copy.Don't forget to choose a focused keyword for the page!
8. Encourage social gestures
Every time someone shares your video, or adds it to their page, it's like voting for your video. Encourage your viewers to watch the video! Sharing great content is how you build your audience, which is an essential component of effective long-term SEO.9. PPC
Optimization is important for SEO, Video SEO High Ranking but it shouldn't be the only way to promote your video. Combining organic SEO optimization with a pay-per-click campaign is a great way to increase your Video SEO High Ranking, as well as a great way to get the most out of it in the shortest amount of time.10. Quality control
2020 E.A.T. Will be the yearThis abbreviation means: skill, virtual and reliable. When creating a video, pay attention to the value of the video ( Video SEO High Ranking ) to the viewer. Is that answering a question? Is it showing your product or service in the best light? Does it represent your brand?
Also, video and audio quality issues. All video content must be as high quality and professional as possible. It doesn't have to be a 4K video with professional narration, animated graphics, and a Morgan Freeman guest presentation - it just has to be clean, professional, and original.
If possible, keep all videos to less than 10 minutes. The average viewer loses attention between 10-18 minutes in the video.
Keep your audience engaged.
Next step
I hope this list will help you make 2020 a success. Call us if you have any questions about the list above. We work with our clients not only to help solve SEO problems, but also to review, analyze and support their entire digital marketing strategy if needed. ۔
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