Website Usability Testing is a technique used to evaluate a product (in this case a website) by testing is on users.Step-by-Step Guide on Website Usability.
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| Website Usability Testing |
57% of consumers say they would not recommend a business with a poorly designed mobile site. How important a working user friendly website is.
If you're not investing in making sure your visitors can use your site, you can say goodbye to them and their friends.
Read more : Link Building Techniques Ultimate Guide of Best SEO 2020
Website Usability Testing is as visitor friendly as possible does not require a large budget. On the contrary, it means using web-only tests.
Testing the usability of websites To test your existing website requires a logical and practical approach that pays more attention to detail.
How to test the usability so that you can enjoy a more efficient website.
What is usability?
The International Organization for Standardization has defined its capabilities to the extent that users can perform the task for which a product has been developed.Usage is related to all kinds of products, at least from websites.
When measuring your website usage, you'll find the following features:
- Effect
- Performance
- Satisfaction
Why is usage testing important?
When you have spent a long time developing a website, it can be very easy to remember the important elements of a website function. You can add elements to the site that look good, however, for some reason the site fails to function properly after being upright.It can be very helpful for users to check your ( Website Usability Testing ) website to identify these issues so that you can correct them.
Some examples of issues you're looking for include:
- The complexity of the site and how easy it is to visit
- Unable to complete operations on site
- Insects inside the site that cause the site to behave strangely
- Pages are not loading easily
- Inverted text or contrast images
Usage and user experience
It is important to note that use and experience are not the same thing.Usage is related to how effective, efficient and satisfactory the use of a website is. Everything else is related to the user experience.
An example of a user experience might be if you sell products from your site but the product selection is not very good, or if the overall design of the page is not aesthetically pleasing and not difficult to see.
Usage not tested
There may be many things that you believe are a test of use, but which are not.For example, if you are testing the best version A / B of an element of your website, it doesn't have to be a usable test.
Usage Testing is not a survey or focus group to see how the user experience can be improved. Although the use of a site may affect the user experience, evaluating people's feedback is not relevant to ensuring that the website serves its intended purpose.
Experiments such as the use of heat maps to explore the routes that users travel around your site so that you can improve the user experience are not usable.
Although navigation is an important element of usage, learning user behavior in this way is key to the user experience. More beneficial.
What usability testing questions require answers?
When Website Usability Testing's usability experience, you'll find answers to specific questions about your site. Explain these questions before designing a test to use your questions.- Why are people visiting your site?
- What do they hope to gain from their visit?
- What are your site alternatives?
- Who prevents consumers from doing what they need to do?
- Is anything missing from the site?
- Is there any confusion in the words?
The types of questions you should ask them will tell them about their experience with using similar websites, and although how much technology they use up to the website in which they use the web. Will access the site.
Preparing your web usability test
Before your site goes live, it's a good idea to thoroughly check your web usage. This will include a series of rigorous tests to ensure that the use is kept to a high level.Having a usable questionnaire for a website to work with will be helpful. Make a complete list of all the aspects of your website ( Website Usability Testing ) that you need to check and go through.
If you take a logical approach when testing all the functions of your website, you will not miss a beat.
Your list should include aspects such as:
- Performance testing
- Interface testing
- Compatibility check
- Performance testing
- Security check
To get the full picture of your site usage, you may need the help of several beta testers who are willing to take the time to test every aspect of the site and give feedback on any issues.
Test for functionality
Does everything on your site work?By the time your website ( Website Usability Testing ) is complete, it may have dozens or even hundreds of different pages. Everyone has to go through different technical aspects. It can host a whole host of links, forms, social media plugins, and other functions.
You'll be notified that something isn't working, but once you start seeing a reasonable amount of traffic through your site, it won't take long for your visitors to find these errors, and you Can lose it.
You can break the functionality into several key areas.
Testing links
Every link on your website ( Website Usability Testing ) needs to go to the right place. When a website is fully set up, there could potentially be thousands of links.Check out the following:
- Check any outbound links to make sure there are no broken URLs
- Check that all internal links are working
- Check any links that send emails
- Check all links within social media plugins or widgets
- Check all social sharing buttons
Not only will broken links affect your site's usage, but it will also damage your SEO link building strategy.
Testing form
If your website uses any type of web form to gather information from users, such as a comment box or contact box, you'll need to do a thorough check to make sure it works.If a user thinks they have sent a message to site owners, but this form does not work, it may translate into a poor user experience.
When testing farm work on your website, do the following tests:
- Run a full test of these inboxes to make sure they work
- Make sure all default values can be changed and that they are correct.
- Check for incorrect values. For example, if you use a phone number that is too short or typed in an inappropriate email address, is there an error message?
- Make sure all required fields are marked and return any errors if they are not completed
- Make sure users can edit the form if they are incorrect
- Check that the form is sent and received by the website host.
Forms are an important part of many websites and you should not ignore them when testing your usage.
Database test
Your website may need access to information from the database. It is important to check the integrity of your database.Check that all of your search queries are returning to the expected results.
Check your website on many browsers and devices
Users will visit your site in different ways.٪ 64% of users use Google Chrome as their chosen web browser, while ٪ 38% of users access the Internet from an Android device.
Is your website compatible with all popular web browsers? Does it load on desktop, phone, tablet and any other web-enabled device?
When you're creating your site, you'll be checking it from your computer, but taking into account all the other options available for accessing it.
Check that the website is fully functional and usable using all types of browsers and operating systems and to ensure that there are no synchronization issues with a large percentage of potential visitors Disconnects
Testing for navigation
Is it easy for users to find a way around your website?
No one likes to feel like they're lost, and a website that is hard to visit will cause users to give up their visits and never return.
Think about the reasons why people are visiting the site. For example, on an e-commerce website, is there any logical progress through product limitations? Are they easy ways to find filtering and options on every page?
Once your customer has chosen their product, are you reviewing their cart straight ahead? And, how easy is it to find a checkout?
How easy is it to get information about return and shipping? Is there a contact box?
Websites are often designed this way because users expect certain functions to be in specific areas. For example, if Basket and Checkout are not typed in the top left corner of the page, this can be confusing for users.
To test the navigation, multiple beta test users explore the site for the first time. Ask for their opinion on any confusion they may have.
You want to design a test around the navigation that the first time beta test user can complete. Make a list of the tasks you want them to complete and how long it will take them to complete.
Checking your site's performance
The way your Website Usability Testing performs may affect your usage. For example, if your website does not load properly, then many of its functions may not be usable.If your website is slow to load, you are likely to lose users. Page load speeds should be an important part of your SEO strategy anyway, but you can also test them as part of your usability tests.
When checking page loading speed, look for elements of the site that never fully load or stop working.
Content check
All content on your website should be easy to understand. Keep information simple and easy to read.When measuring your website usage, consider the following:
- Is your content free of spelling or grammatical errors?
- Are your web pages designed to be easy to follow text?
- Is the text separate from the page? For example, using font colors that collide or match the background can make this content almost impossible to read.
Having a search function will help increase efficiency.
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