How to Using Keywords to your Website for Google Search Engine

Using Keywords On Your Website. Note: For SEO, keyword and keyword phrase are used interchangeably. A keyword can be just a single word, but it can also

using-keywords

Note: For SEO, keywords and keyword phrases are used interchangeably. A keyword can be just one word, but it can also be a phrase or a combination of 2+ words.

After deciding how many keywords to target and which ( Using Keywords ) keywords are best for you to target based on relevance, business intent, search volume, and competition, you can then correctly enter those keywords on your website. Need to use The goal is to improve the pages of your site without anyone (who does not have SEO) to let you know that you have done so. If you get it, you will please visit both your site and Google.

Read more : 25 tips to Increase Organic Traffic to Your Website in 2020

These days, keyword optimization has become less important in the past due to keyword spamming. The only purpose is to tell Google that, for example, this page is about x, and you want people to include them in their search results when they search for x and different types of x. ۔ Reducing the importance of keywords is very different from ignoring them completely.

Keywords are still a factor in how Google ranks websites, however, you shouldn't expect your website to be optimized with keywords and then your site with those keywords. You will see it rise at the top of the search results. You still need to at least create content around your keywords that is at the top of Google and link to your site to boost its trust and authority.

However,  Using Keywords on your site correctly is not enough to get you a good ranking, if you poorly optimize your site for your target keywords, you Reject any possibility of high ranking for selected keywords. Therefore, you need to strike the right balance between optimizing and optimizing as much as possible - that is, using a single keyword on a page but not using the same keyword, as much as possible in different places. And as many times as you can.

Here are three things to consider during the keyword optimization process:

• Where to Using Keywords
• How to differentiate keyword usage
• How often to Using Keywords

Where to use words

There are 8 places you can use the keywords on your website to indicate to Google which pages of your site you want to rank for which keywords:

Page title :The title of the page, also called the title tag or title element, is written in the coding of the page, as follows - <title> Mention your keywords here </title> Page title on the page itself Not shown, but shown in search results and web browsers. You should definitely include your keywords for a page here, but not just keywords. At a minimum, put your business name either before or after the keyword.

URL: The web address of the page (ie www.yoursite.co.uk/mention-your-keyword- here). This is a good place to include keywords because you can use them in an attractive or engaging way without having to use them, such as a page title or an H1 tag. Although it is not possible to use Add keywords in your URL when trying to rank your homepage.

H1 Tag: The main title tag for the page. This is usually the title at the top of a page that tells the reader what the page is about - like the title of an article in a magazine or newspaper. It should ideally capture the interest of visitors to your site, so that they can read it, so you need to balance it by making your keywords interesting.

Physical Content: The main text on a page, such as a product / service description or article. You only need to mention the keywords once, although naturally you can mention them more often when you write. You don't need to target any type of keyword density (2%, 5%, etc.).

Site Navigation Link Text: The text that creates the link in your top navigation bar or sidebar. Using your target keywords correctly here can look like spam, and can have a negative impact on the user experience, so you'll usually need to use a smaller or alternative version.

Interlink Link Text: The text that links to your pages that link to other pages on your site (such as the link from a page on that site to SEO for internal links). Sometimes by combining precise keywords and sometimes by combining a partial phrase that is in the keyword, always keep the user experience in mind.

Image tag: HTML code is used to add an icon to the page (such as <img src = "file-name-including-keyword.jpg" title = "image title including keywords" Alt = "including image description Keywords ">). This text will not appear on a page unless, for some reason, the image itself is loaded. If a page has more than one image, you can add keyword variations to each of them.

Meta Description: A piece of text that describes the content of a page that appears in search results. Search engines do not use this as part of their ranking algorithm, however, they highlight / bold any keyword used here which makes your site more prominent in search results. Is and seems more relevant.

Google no longer pays attention to the meta keywords tag (ie <meta name = "keywords" content = "keyword 1, keyword 1 different case ″>), because it makes it easier to manipulate and spam. Because they don't pay attention to the tag, it doesn't matter if you use it or not. Some sites still use it, some don't. If anything, it's best not to use it, as it will make it easier for competitors to know which keywords you are targeting.

How to differentiate keyword usage

You can target multiple keywords on page 1 but, unless they are closely related, it can be difficult to do so. The best approach is to target 1 keyword for each page, and then target different variations of that keyword along with that page. Keyword variations will usually be basic keywords with one or more additional words (online, service, review, purchase, cheap, London, Yorkshire, etc.).

If the difference between the keywords is only in the order of these words, a simple word (a, n, in, in, two, etc.) or in the plural order (s, ice, etc.) then you can use these keywords for the same purpose. Can target The page serves as a target for several important keywords, because Google recognizes each of these variations as almost identical, and will usually return the same set of search results for each of them.
So, if you want to rate a page for 'Birmingham Accountants' on your website, you can try and rate the same page;

• Accountant Birmingham
• Accountant in Birmingham
• Accountant in Birmingham
• Birmingham Accountancy Firm
• Accountants near Birmingham
• The best accountant in Birmingham
• Birmingham Accounting Company
• Birmingham Chartered Accountant
• Chartered Accountant in Birmingham

Using keyword variations in the keyword space selection options above. For example, use.

Page title: Birmingham Accountants
H1 Tag: Birmingham Chartered Accountancy Firm
Physical Content: If you need a chartered accountant in Birmingham;
Image Tag: John Birmingham Accountant
Meta Description: We are one of the best accountants in Birmingham;

It would be better to use the main target keywords (ie 'Birmingham Accountants') in the page title, h1 tag, body content, image tag and meta description. The risks of optimizing Birmingham Accountants as much as possible, and eliminating penalties, improve your ranking for the variations of the word you use. So, not only is it important to use the exact keywords over and over again, but it's actually more beneficial for you not to do so.
You don't just have to using keywords (important or different) in their correct form or in isolation. You, and again, find it useful to use them as part of a sentence or to use dividers such as dividers (-) or pipes (|). This will make the use of your keywords look natural on both visitors and search engines. Following the Birmingham Accountants example, you can do the following:

Page title: “Birmingham Accountants | Company Name "or" Company Name | Accountant | Birmingham ”
H1 Tags: "We are an accounting firm based in Birmingham" or "Company name - Birmingham's best accountant"

How often to use keywords

The page title is by far the most important place to include keywords in a page, so make sure, at the very least, you use the word there. If you need to make it part of a sentence, change the order of the words, or split one or two to make it look more professional or target more using keywords, that's fine - this is you. Will not be able to stop the rating. First for this keyword.

In addition to using the keyword in the page title, try to use it in at least 2 of these 3 places.

• URL
• H1 tag
• Physical content

    … And at least 2 of these 5 places

• Site navigation link text
• The text of the link in the content
• Image tag
• Meta description

If you do, then your keyword or its variants, keyword space will be in at least 5 of the 8 options, and Google should specify which keywords this page contains. To rate You can safely use your keyword in all 8 locations, however, if you do, it is important that you use several variations of the keyword. If you list the exact keyword targets (such as 'Birmingham Accountants') on each of these 8 keywords, you are really running the risk of a very reasonable penalty.

You do not need to use the keyword or its variants, x time to rank a page for that keyword - there is no magic number for that purpose. You should not compromise the quality or professionalism of a page because you are trying to force a keyword once or twice. You should always go beyond the use of keywords in terms of readability and usage of your site.
If, for whatever reason, you can only use a keyword in two places on a page, it is not necessarily impossible to rank well for that keyword. This makes the ranking process a little more difficult. If you have better content and higher quality backlinks than your competitors, you can still rank first in this keyword search results.

                                              Good example 1

Target Keywords: Shop Clothes
Page Title: Shop Clothes | Online Store | Company name
URL: www.nameofcompany.co.uk/boutique-clothing
H1 Tag: Shop clothes and fashion
Site Navigation Link Text: Shop Clothes
Image tags: boutique-clothes-and-tops

                                          Good example 2

Target Keywords: Solicitors London
Page Title: Company Name | Lawyer in London
H1 Tag: Lawyers - London. all about us
Physical Content: We believe we are the best lawyers in London. We have 20+ years of experience;
Image Tag: London-Solicitors-Photo
Meta Description: Looking for an experienced and reliable lawyer? We can help you. Our offices are located around London. Meet us today.

                                        Good example 3

Target Keywords: Freelance SEO Consultant
Page Title: SEO | Freelance Consultant | Training and services
URL: www.nameofcompany.co.uk/seo-consultancy
Physical Content: I am an independent SEO consultant and I can help your business improve your visibility in search engines.
Content link text: Freelance SEO service
Image Tag: John Smith. Freelance-SEO-Consultant

                                      Bad example 1

Target Keywords: Migrate to New Zealand
Page title: Migrate to New Zealand
URL: www.nameofcompany.co.uk/emigrate-to-new-z Thailand
H1 Tag: Migrate to New Zealand
Site Navigation Link Text: Migrate to New Zealand
Image Tag: Migration to New Zealand

                                  Bad example 2

Target Keywords: Hairdresser in Birmingham
Page title: Hairdresser
H1 Tag: Hairdresser in Birmingham
Body material: We are a hairdresser in Birmingham. We are the best hairdressers in Birmingham because we are experienced and cheap. If you need Birmingham hairstyles, come to us today.
Image Tag: Hairdressers in Birmingham
Meta Description: Hairdresser in Birmingham. Birmingham hairdressers. Hairdressers Birmingham.

                                Bad example 3

Target Keywords: Web Design Company
Page Title: Web Design Company and Web Design Companies
URL: www.nameofcompany.co.uk/web-design-company
Body Material: We are a web design company. We design websites. Are you looking for web design companies? Then contact this web design company now.
Content link text: Web Design Company
Image Tag: Web-Design-Company-Web-Design-Company